Digital Marketing Manager
Mike serves as the Digital Marketing Manager for Paradigm Media Consultants. After building his first truck driving school website in 1997, he was instrumental in leading a digital revolution at his former employer and changing the way schools recruited new driving students. The shift to online recruitment also led Mike to develop extensive knowledge and skills in Search Engine Optimization and email marketing and foster relationships with the largest job boards on the web. He is a certified Google AdWords advertising professional. His expertise in pay-per-click advertising traces back to 2004 with his first Google AdWords account and has managed over $15,000,000 in annual campaign spend. Along the way, Mike has worked on several different PPC platforms, studied web analytical trends and authored hundreds of pages of web content.