Chief Marketing Officer
As Chief Marketing Officer (CMO), Bob Newman orchestrates the integrated marketing plans in terms of coordination, communication, execution and vision for each of our Clients. He oversees all aspects, including lead generation, goal setting, production, creative development, reporting and analysis. With over 34 years experience in education marketing & lead generation, his expertise lies in developing strategies to effectively help our Clients enroll a greater number of students at a lower cost. He understands the difference between a CPL, CPM and CPE and is involved in every aspect of the marketing & recruiting campaign. Bob learned early on in his career that being a successful marketing agency means you need to do more than just generate leads for your Clients, you need to help your clients generate business.
Bob’s expertise in education marketing doesn’t stop with his many years of experience, however. Bob spends a tremendous amount of time in contact with consultants, school directors and other officials to ensure that he is abreast of changes to regulations and market trends within our Clients’ industries. When the education industry is faced with upcoming changes in regulations, funding sources or effective advertising trends, Paradigm is able to quickly adapt our clients’ marketing plans and notify them of how these upcoming changes will affect their schools.
Bob has served on the Board of Directors of several organizations, and has spoken at State Association meetings in Indiana, Ohio, and Louisiana.