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spots :30, :60
infomercials
videos
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- What makes them different is that they think out of the box. Every time we have a meeting, they have some new idea, or take. The spots they do are so different from what we were used to - which was boring. They understand direct response, but our spots look so much better now...and they work.
Kristin Vega
Lincoln Tech
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Cookie cutters are great for cookies.
Not for creative.
Contrary to popular belief, when it comes to great looking, effective creative, there is no such thing as “one size fits all”. We have never adhered to the practice of creating a spot and selling it to whoever wants to buy it. That's just not our thing.
At Paradigm Media Consultants, we create effective, affordable, custom creative that is designed to get results. And it has always been our goal to keep production costs low - so that we can use our marketing funds in the areas that generate the most benefit for our Clients.
Here are some of the things we've been working on recently. Click on a thumbnail below to view the video:
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Spots
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PIA Truck Driving
PIA wanted to create a "School" specific commercial that would appeal to people who had always been intrigued by the allure of trucks. |
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Werner Enterprises - US Truck Driving
This commercial was a joint effort that allowed both companies to generate leads. The experienced leads went to the Carrier, and US Truck received the inexperienced leads. |
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Central Florida Institute
Central Florida Institute needed a commercial that would let people know that they are the Florida experts in “medical career training” because they teach a variety of programs in the medical industry only. The spots have generated direct and internet leads for the school, but they have also made potential employers aware of the scope of services for which CFI graduates train. |
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Driver Match
The intention of this commercial was to build awareness of DriverMatch.com, a website community created to help both the experienced and inexperienced truck driver find the company or training that best fits his needs.
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Lincoln Technical Institute
Designed to create interest in Lincoln Technical Institute’s Automotive Technician program, this spot, “Two Fifteens”, motivated young adult males to call for more information.
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Nashville Auto Diesel College
The intent of this spot, titled “Friends,” was to reach young, 17-19 year old males who are just graduating high school and who may want to learn more about NADC’s varying technical programs.
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Kingfisher Condominiums
For Kingfisher, our goal was to help pre-sell the entire development before construction started. Because of this, the advertising campaign needed to generate 500 qualified responses in 90 days. The television commercial and DVD helped to tell the story of the project, and show off the beauty of the area. The campaign generated the needed responses to sell out Phase 1 & 2 for the Developer.
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Southwestern College
This “Real Life” spot helped young adult women realize the rewarding career potential of massage therapy. As a result, many called to learn how Southwestern College can get them started.
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Infomercials
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Computer Education Institute
“Career Makeover”
Career Makeover was designed to reach working adults who wanted to make a change to a new career. The program ran in time periods that had previously been unsuccessful for traditional spots. Not only did the show generate an affordable lead for the client, it also often won the time period in overall ratings in our desired demo. |
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Videos
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Commercial Vehicle Training Association
“It Pays to Stay”
Both training and employment facilities use this entertaining educational tool to improve retention among professional truck drivers. It is viewed annually by 40,000 students at more than 400 training sites in the United States and Canada. |
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