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Archive for the ‘Career Colleges’ Category

Combination of in-house and comprehensive strategy can grow your school

Today’s use of technology and the Internet makes some aspects of marketing easier to perform in-house.

“The Internet of Things (IoT) may sound like a business buzzword,” Stuart Leung wrote in a recent Forbes Magazine article. “In reality, it’s a technological revolution that will impact everything we do—a gigantic wave of new possibility poised to alter the face of technology.”

Leung adds that “everyday devices that are able to automatically exchange information over a network … will also impact on our everyday lives by changing how we monitor traffic, weather, pollution, and the environment, and how we collect relevant data.”

Data has become the key to Internet marketing, and while there are many things Paradigm Media can help you do to be an up-to-date career college when it comes to using the Web to reach prospective students, here are some aspects of Internet marketing that Leung said are changing the industry.

  1. Easy Exchange of Sales Data

“One of the most valuable commodities to any business is its sales data,” Leung writes. “By having access to information regarding how, where, and why your products are being purchased and used, you’ll be able to better tailor your marketing efforts towards your specific clients.”

For career colleges, that means using enrollment data and Web search data to better understand how to reach more prospective students.

  1. Smarter CRM: Instantaneous Customer Analysis

“When used in conjunction with a dependable customer relationship management (CRM) tool, the IoT will be able to do more than simply gather and organize client data; it will be able to efficiently and accurately analyze that data as well, providing you with actionable results regarding your consumer base,” Leung wrote. “For marketers, this can be invaluable, given that the buyer’s chain of command is often long, and decisions take more time to be made. IoT devices can streamline this process by helping you understand where your prospect is in their buying journey, so that you’ll be able to make every second of every day count towards resolving issues and serving them the right information that will nurture them to ultimately close a deal.”

Streamlining information and data is an important aspect of Internet marketing.

  1. Devices That Know They’re Dying

In his third feature of today’s Internet marketing world, Leung says: One of the more promising aspects of smart-enabled products is their potential ability to perform their own regular maintenance and diagnostics.

“Automobiles have been self-diagnosing themselves for some time, but it was a clunky method that relied on inexact signals,” Leung writes. “With the power of IoT, every component is “smarter” so the ability to identify the problem, as well as the solution, will be lightning-fast.”

  1. Predictive Social Media

“When Facebook and Twitter first hit the scene several years ago, most marketers were less than convinced that these new “social media” sites would be worth targeting,” Leung writes. “We all know how well that turned out. Today, 74 percent of brand marketers report that they see a noticeable increase in web traffic after investing a mere 6 hours a week in social media marketing efforts. The IoT is already optimized for use with social media, allowing automated posts and shares to be regularly generated by the devices themselves, and preparing the way for new online communities to develop centered around users of particular devices.”

In today’s world, social media has to play an important role in any Internet marketing strategy.

If you are looking for ways to expand the reach of your career college and reach more prospective students there are simple things you can do to increase your brand, as Leung presented in his four tips. However, with the help of Paradigm Media, you can develop a comprehensive Internet marketing strategy that has a proven track record of growing career colleges and increasing enrollment.

At Paradigm Media we work to create an Internet marketing plan that is unique to your school and helps promote your message to the exact demographics you are trying to reach.

The first step is to understand what your goals are, followed by understanding what demographics you need to reach. That’s followed by a strategy and plan that is specialized for your career college that is designed to get results.

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With Americans unsatisfied in career, now is perfect time to promote your career college

Most Americans are unhappy with their jobs are considering the idea of going to college.

That’s according to a new survey that showed America’s workforce is frustrated with their current employment and doesn’t believe traditional college programs are an option to improve their skills and education.

“If a sampling of Americans is correct, the U.S. economy and workplace were forever changed — for the worse — by the Great Recession,” wrote Diane Stafford for the Kansas City Star. “According to a majority of adults polled by the John H. Heldrich Center for Workforce Development at Rutgers, college will continue to be unaffordable, people won’t be able to retire as expected and jobs will continue to be insecure.”

Stafford reported that the survey, titled “Unhappy, Worried and Pessimistic: Americans in the Aftermath of the Great Recession,” was based on a survey of 1,153 adults taken this summer between July 24 and Aug. 3.

“Even if they ‘retire’ as planned, slightly more than half said they believe ‘the elderly’ will have to continue working in a part-time job,” Stafford adds.

This pessimism with the career field and traditional education means millions of Americans are consider a change in employment and are open to career college programs that offer a shorter and less expensive training program for careers in growing markets.

As millions of Americans consider other options, now is the time to make sure your career college is easily accessible online. Paradigm Media can be a great resource to ensure your web presence is where it needs to be to attract those students and workers who are surfing the Internet in hopes of finding an alternative to their current career or college.

“Only 16 percent of those surveyed thought employment and opportunities will be better for the next generation,” Stafford reported. “That compared with 56 percent who thought so in a July 1999 survey.”

Other findings from the survey as reported by Stafford include:

  • One-third of the respondents said their standards of living were unscathed by the recent recession. Another one-third said they had been temporarily “troubled” or “set back” by the economic downturn. The rest characterized their situations as permanently “devastated” or “downsized.”
  • Asked to check words and phrases that described the “typical American worker,” a whopping 70 percent checked “not secure in their jobs,” and 68 percent checked “highly stressed.”
  • The phrases checked next most often were “takes pride in work” by 45 percent and “productive” by 43 percent. The least checked phrase — “happy at work” — was checked by a mere 14 percent, and only 18 percent checked “well paid.”
  • The Heldrich center noted that all surveys are subject to sampling error and said the results should be viewed with a plus or minus 3 percentage point margin of error, with a 95 percent confidence level.

Now is the perfect time to increase your use of Internet marketing, if for no other reason that your competitors most likely already are. Career Colleges are finding success in using digital marketing strategies to recruit more students, and Paradigm Media has had lots of success helping schools find unique strategies for getting their message out to potential students.

Achieving a personalized strategy to marketing can be challenging, which is why many career colleges and trade schools and looked to Paradigm Media to help develop an effective plan. A successful Internet marketing plan means not only getting your message in front of prospective students, but engaging them in such a way that they seek out additional information.

Personalization involves more than just an understanding of stats and trends. It requires an understanding of what your specific goals are and how to connect trends with your goals. At Paradigm Media we work to create an Internet marketing plan that is unique to your school and helps promote your message to the exact demographics you are trying to reach.

The first step is to understand what your goals are, followed by understanding what demographics you need to reach. That’s followed by a strategy and plan that is specialized for your career college that is designed to get results.

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For vs. Not For Profit Schools: The Real Question We Should Be Asking

For years now, there has been an ongoing diatribe against for profit schools. Some would blame them for a majority of problems with our nation’s higher education system. Student debt loads, loan defaults and lack of employability are concerns often cited when framing for-profit education as a money-hungry quadruped trying to eat our economy alive.

But, like most things, you don’t have to dig far to see that there are some far more profound questions about both for and not for profit higher education institutions we should be asking. Questions that, if brought into mainstream focus, might hold the answers to improving our nation’s entire education system, from K-12 and up. Read the rest of this entry »

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Why Career College Fan Pages Fail

Career College Fan PagesIn the last year or so, I’ve seen tons of career colleges and trade schools flocking to Facebook, all hoping to garner their share of the social media phenomenon’s  prospective student population. With nearly 140 million Americans over the age of 18 on Facebook, it’s no surprise why these schools are turning to it as the “hot, new” lead source. What is surprising, though, is the overall lack of success these schools have had there. Read the rest of this entry »

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Careers with Bright Futures

It’s easy for the unemployed to get caught up in the blanket of negativity hovering over today’s economy. More college graduates are without jobs and in deep debt than ever before.  Taxes are rising and old, unnecessary industries are closing. Yet- there is a light at the end of the tunnel. I recently read refreshing article from Yahoo revealing the sky high potential for six different occupations. Read the rest of this entry »

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Blogging for Career Colleges

Ms. Hannah is our Summer Marketing Intern and specializes in New Media and Online Journalism. We asked her to share her thoughts about blogging for Career Colleges and how it differs from what most people expect from blogging.

Blogging for Career CollegesThe battle for internet browsers’ attention has forced many career colleges to revamp their websites using more effective, compelling strategies. Many schools have taken to popular content generation strategies like blogging to attract prospective students and to improve their search engine rankings for specific long tail keywords. The challenge for most schools, though, is delivering consistent, relevant content that engages users. Read the rest of this entry »

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Career School Grads Make More Money

We all know that career colleges and trade schools get a bad rep in the education industry. For many, they’re viewed as the “other option” or Plan B. What surprises me about these stereotypes is that the data available shows that career/trade school grads can make way more in the long run than students with a Bachelors or even Masters degree.

I was reading an article from CNN Money highlighting 7 college graduates, most of them with Masters Degrees, who were overwhelmed by student loans and underwhelmed by the job opportunities available to them after graduating. Read the rest of this entry »

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For-Profit Colleges: Are they really as bad as Daniel Golden says?

I just finished listening to a story on NPR’s Fresh Air with Terry Gross.  Investigative journalist Daniel Golden wrote a story for Bloomberg News titled “For-Profit Colleges:  Targeting people who can’t pay”.

Really?  Is that what he thinks happens at For-Profit Colleges?

Having worked with for profit, non profit and community colleges for more than 25 years, I just don’t agree with the assessment Daniel Golden provides.  For-Profit Schools offer a unique opportunity to help so many people who have been disillusioned by their previous educational experiences. Read the rest of this entry »

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