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Archive for the ‘Career Colleges’ Category

For vs. Not For Profit Schools: The Real Question We Should Be Asking

For years now, there has been an ongoing diatribe against for profit schools. Some would blame them for a majority of problems with our nation’s higher education system. Student debt loads, loan defaults and lack of employability are concerns often cited when framing for-profit education as a money-hungry quadruped trying to eat our economy alive.

But, like most things, you don’t have to dig far to see that there are some far more profound questions about both for and not for profit higher education institutions we should be asking. Questions that, if brought into mainstream focus, might hold the answers to improving our nation’s entire education system, from K-12 and up. Read the rest of this entry »

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Why Career College Fan Pages Fail

Career College Fan PagesIn the last year or so, I’ve seen tons of career colleges and trade schools flocking to Facebook, all hoping to garner their share of the social media phenomenon’s  prospective student population. With nearly 140 million Americans over the age of 18 on Facebook, it’s no surprise why these schools are turning to it as the “hot, new” lead source. What is surprising, though, is the overall lack of success these schools have had there. Read the rest of this entry »

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Careers with Bright Futures

It’s easy for the unemployed to get caught up in the blanket of negativity hovering over today’s economy. More college graduates are without jobs and in deep debt than ever before.  Taxes are rising and old, unnecessary industries are closing. Yet- there is a light at the end of the tunnel. I recently read refreshing article from Yahoo revealing the sky high potential for six different occupations. Read the rest of this entry »

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Blogging for Career Colleges

Ms. Hannah is our Summer Marketing Intern and specializes in New Media and Online Journalism. We asked her to share her thoughts about blogging for Career Colleges and how it differs from what most people expect from blogging.

Blogging for Career CollegesThe battle for internet browsers’ attention has forced many career colleges to revamp their websites using more effective, compelling strategies. Many schools have taken to popular content generation strategies like blogging to attract prospective students and to improve their search engine rankings for specific long tail keywords. The challenge for most schools, though, is delivering consistent, relevant content that engages users. Read the rest of this entry »

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Career School Grads Make More Money

We all know that career colleges and trade schools get a bad rep in the education industry. For many, they’re viewed as the “other option” or Plan B. What surprises me about these stereotypes is that the data available shows that career/trade school grads can make way more in the long run than students with a Bachelors or even Masters degree.

I was reading an article from CNN Money highlighting 7 college graduates, most of them with Masters Degrees, who were overwhelmed by student loans and underwhelmed by the job opportunities available to them after graduating. Read the rest of this entry »

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For-Profit Colleges: Are they really as bad as Daniel Golden says?

I just finished listening to a story on NPR’s Fresh Air with Terry Gross.  Investigative journalist Daniel Golden wrote a story for Bloomberg News titled “For-Profit Colleges:  Targeting people who can’t pay”.

Really?  Is that what he thinks happens at For-Profit Colleges?

Having worked with for profit, non profit and community colleges for more than 25 years, I just don’t agree with the assessment Daniel Golden provides.  For-Profit Schools offer a unique opportunity to help so many people who have been disillusioned by their previous educational experiences. Read the rest of this entry »

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